After my studies, I started right away as an Innovation Center Marketeer for Unilever on Dove and then Knorr, so already during my time as a trainee I inhaled a sophisticated brand attitude with my “early professional years mother milk”. And even before, as Unilever “Learning & Earning”-apprentice, the Unilever brands and brands in general were my world. Actually, I always wanted to do brands. Later on, for Dräger, high end brand purposes and values continued my professional imprint.

Today, I must say that I am utterly proud to be a “Markenkind” (“brand child” literally translated) Weiterlesen

First of all, crazy times… Two years without writing anything here. Struggling with an upside down world. Because standing straight when the world turns upside down does not help anything. But are you willing to turn yourself upside down in order to align with those crazy times? Took me some time…

So after a (too) long moment caged at home being told to just sit still, wait and avoid any contact – for reasons I was supporting from a rational point of view – but still feelings beat reason quite often at least in my libertine world, my seriously damaged gipsy spirit and natural hippy “lets hug the world” soul was craving for embrace, soul encounters, passion, being nurtured – electrifying energy between human beings. For example I simply couldn’t bear to only listening to live concerts or having to only watch them on a screen. I wanted to be part of it again. Inhale its intensity. Looking at photos of past journeys and encounters made me feel the darkest blue I had ever experienced. I wanted to go out there. Being alive again!

Until today those times did not come back, and I know that there are so many souls out there struggling exactly the same as I do.

But there was a little bright light this summer filling each pore of my human being with fresh energy, love and good vibes. TH E  THIEF. So what is TH E  THIEF  all about?And why the strange spelling? Weiterlesen

Die alte Marketing Ära ist vorbei, ein für alle Mal. Das muss auch ich als Paradeexemplar der “alten Schule” einsehen. ATL, BTL und dazwischen nicht viel, gibts nicht mehr. Fernsehen hält sich widererwartend hartnäckig, nur verstehen die Kleinsten den Unterschied zwischen echtem Fernsehen und On-Demand nicht mehr so richtig, denn quasi alles kommt ja bereits on-demand aus der Röhre. “Mama spul’ mal vor.” Weiterlesen

Brüssel – EU Kommission, ein sehr klein geratenes Manneken Pis, etwas sonderbar verkorkste Bruxellois… und dann kommt der immer wieder unerwartetete Flash: Die leidenschaftlich gelebte Liebe Weiterlesen